![]() ![]() Encoding AV1 at high-quality while at low enough bitrates to justify adding another encoding target is slow. Pretty much all video game footage on YouTube has painful artifacts, for example. YouTube being free can cut a whole lot of corners. When someone is paying extra to subscribe to or buy UHD or HDR content, expectations go even higher. The general expectation is to not have any distracting artifacts. One people are paying for a service or content, their expectations go way higher. YouTube also has much lower quality expectations than premium content, so they can get away with consistently suboptimal encoding. Premium content also has a smaller usage share of browsers versus apps/TVs/streaming media device. AV1's gains versus HEVC aren't that big at best, so it's the gains versus H.264 that's the real game changer, and the only material platforms that have AV1 but can't use HEVC are Chrome and Firefox (pretty much all current Android phones have HW HEVC decode, just not from Chrome). Unlike YouTube, Netflix has premium content, much or all of which has DRM requirements. I expect Netflix to follow the trend of AV1 stream availability due to the quality per bandwidth gain. ![]() Probably due to the increased availability of hardware decoders. ![]()
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